7 Things About Die Beautiful

This review may contain some harsh comments but that doesn’t mean that the movie is altogether
ugly. The 42nd Metro Manila Film Festival is made of ultra-high quality films – what more can I ask for?

My goal is to give my best (and also my most brutal) review of the films with the desire to help the filmmakers and actors alike. The Golden Age of the Philippine Cinema is here and these people need inputs and insights! This is what exactly I am trying to achieve through this blog.

Before anything else, I’d like to congratulate all the people behind the film “Die Beautiful”. I hope these inputs help you in your next films – or whatever.

1. Very impressive concept

I like the fact that this film banked on Paolo Ballesteros’ superb make up transformation skills. That skills set is impressive and I would love to see it in a movie. I believe this is also one of the reasons why Die Beautiful won the hearts of many – it was already loved even before it came out. Now for filmmakers this is double-edged sword. Can it live up to the expectations of the discriminating crowd or will it just settle for being one of those highly entertaining films? Or can it do both?

Overall, Die Beautiful is a likeable film. It may not be my most favorite Filipino film ever but still undeniably raised the standard of quality of local films. This is how films should be like!

2. Good and bad actings

There are two people who stood out in the film – the actor who played Barbs and then Joel Torre. 

Barbs is so good you would believe the role was intended for him – or that he was involved in the conceptualization of his character. He owned it – even outshone Paolo Ballesteros at some point. All his lines and nuances are all in the right places at the right time. This guy should be thrown more projects!

On the other hand, Joel Torre was scary! I have seen him do dark and sinister characters before but his performance here is just amazing. He should do more projects like this.

While there are good actings, there are also remarkably bad and unconvincing actings. I got disappointed with Iza Calzado and the guy who played the high school crush of Paolo Ballesteros. These are pivotal roles and I thought the actors for these should have been carefully chosen.

The role seemed to be not for Iza – but as they say there are no wrong roles. Despite this, I knew Iza could have done better. I really loved her in “Milan”. Can she channel what she did in that movie again in her next projects?

About the guy who played Paolo’s high school crush, there is something that’s telling me that this guy is not for “serious” projects like this. He can play roles in feel-good, light and comedy movies but Die Beautiful is just not one of those films.

3. You could have “milked” some more the 7-day wake

The whole film centered on the 7-day wake of Trisha, Paolo Ballesteros' character. It is on each day of the wake that the anticipation for the make-up transformation of Paolo Ballesteros is being built upon. All the make-up transformations of Paolo are fantastic. And this is remarkable to me because make-ups and prosthetics are things that I don't remember Philippine cinema is excelling at.

Because of this very powerful material  (Paolo's make-up transformations), I believe that the 7-day wake should have been developed some more. For example, the make-up transformations can have a pattern – allowing one to lead to another – to build up a much better momentum for the story. Or connections should have been established between the make-up transformation characters and the stories for each day.

The mind loves patterns and connections. By using this insight alongside a raw material that is already powerful in itself, I believe that the film will be able to outdo itself.

4. Emotions checklist

In every film that I watch, I always do an emotions checklist. A film should be able to convince or confuse the mind while it tickle the emotions and activate the imagination. Below are the emotions I remember during the film.

a. Funny – The film is funny. Thanks to Barbs and his witty lines. Also, Paolo Ballesteros did well.

b. Scary – It doesn’t have to be a horror film to induce fear. Thanks to the excellent acting of Joel Torre playing the homophobic father of Paolo.

c. Drama – The film, of course, also has drama. Which Filipino film doesn’t? However, there are not much crying in this film – which is a little bit sad because the film has a great opportunity. At some point, I even found myself waiting for it. I am not looking for dragging drama scenes but there are parts of the film that should have been developed some more to inspire some sobbing.

d. Love – Two more elements that should have been explored more is the love between Paolo and his adopted daughter and also the love between Paolo and the guy who died of leukemia. I felt it fell short on those aspects – even though the film itself testified on the importance of these two relationships for the lead character.

e. Curiosity – The film gave us all a glimpse into the lives of the “beaucons” or beauty contest joiners. While I laud the film for taking this road less traveled, I think that it did not necessarily excel in it. It just did okay. I was waiting for more “aha! moments” about the lives of the beaucons. What are some of the remarkable things that world should know about them? The film already had the chance to tell that important story. It should have fully arrested that opportunity.

5. Cameo performances

What are the cameo performances of famous celebrities in indie films for? Are these just for PR stunts or because the story itself calls for it? 

I believe Die Beautiful excelled in this aspect. The appearances of Iza Calzado and Eugene Domingo are excellent. I just have nothing much to say on the acting of Iza. And also, on the wig and overall appearance of Eugene Domingo as a recognized fashion designer. I just don’t think fashion designers “overdo” it. Eugene Domingo did well in acting though.

6. Some far-fetched, unresolved and unconvincing ideas

Below are some unresolved issues inside of me because of the film.

a. How the guy who died of leukemia confessed that he had been stalking Paolo for so many years after that fateful night is just too far-fetched and unbelievable. It was too contrived. I believe the writers could have done better with this one.

b. The reunion scene of Paolo with his ate, Gladys Reyes, was unsatisfying. Aren’t they friends when they were younger – Gladys was his "ate" and the only one who truly understood him? They don’t even have a mother anymore! How can the writers be so un-generous with their protagonist like this?

c. How the adopted daughter of Paolo grew up so fast that the movie started with her being pregnant is just too amazing! Should the movie really have to start with that premise? Even without it, the film will stand.

7. Anti-climactic or just bad ending?

Okay. Let me begin by saying that the film had successfully created sequences that were so solid for an ultra-satisfying climax to stand. However, until now, I am not sure if I’ll call the film anti-climactic or the ending is just so bad. 

Anyhow, below are some of the better endings that played in my mind.

a. Barbs and friends stole the body of Trisha for additional suspense and thrill. This was followed by a car chase or someone getting hit by a bullet. It can be Barbs – and then Barbs dies beautifully too as he laid down his life just to fulfill the last wish of his friend. I dunno. Something like that.

b. Joel Torre turned out to be gay too and buries his son's body peacefully.

c. Trisha wakes up from a very long dream. Cuts right through the scene where he will answer the question, “If you were given the chance to live again, who would you be and why?”


Overall, I still believe that Die Beautiful is an awesome film that is worth-watching. I am so proud to be a Filipino – especially nowadays. Also, only quality films deserve lengthy reviews. They are worth the time.

Thank you for the opportunity, Die Beautiful.

4 Things I Like The Most About Coconut Mogu Mogu

1. Not too sweet

For the past weeks, I’ve been finding myself reaching out for coconut Mogu Mogu whenever I visit convenience stores. 

I even get the 1 liter size from time to time.

The reason why this is fast becoming my most favorite drink of all time? 

It’s not too sweet.

Mogu Mogu claims that there is real coconut juice inside the bottle. Perhaps it’s one of the contributing factors why the flavor is great with just the right amount of sweetness.

Some people go for healthier drinks nowadays and no wonder, like me, they are going for the coconut flavor too – though all of Mogu Mogu flavors are good!

2. Yummy nata de coco

Aside from the fact that nata de coco is healthy, it’s also very yummy.

I am just so glad that nature has a way of giving us yummy and chewy desserts so that we don’t always choose the high fat, high sugar and high calorie ones.

3. Cutest packaging

Unarguably, Mogu Mogu has one of the cutest and the most eye-catching packaging among all those that are in the shelves.

I realized packaging must be unique too so that it’s easier to find.

4. Super refreshing when cold

A cold coconut Mogu Mogu is one of the best things in the world. Really, next to water, it’s what I search for whenever I feel thirsty.

Thank you Mogu Mogu for coming to the Philippines!

3 Things The Viral "Sandy Hook Promise" Ad Taught Me About Advertising

1. Relay the message. Use advertising if necessary.

In advertising, message is king.

Everything depends on it.

Sand Hook Promise has a solid message and I believe this is what made all the difference.

“No cares to see the signs of gun violence.”

Banking on this solid brand message, they were able to conjure a mind-blowing ad that relays it.

Indeed, no one could care to see the signs of gun violence because we are so busy in our own little fantasy world.

Heartbreak only comes after the effects of gun violence had finally been realized.

2. If the message is powerfully relayed, it becomes a solid ground for the call to action to stand on.

“Gun violence can be prevented. Sandy Hook’s advocacy is to help us read the signs.”

Some ads fail to relay the message with enough clarity and impact that sometimes, even the message has to be “explained”. This shouldn’t be the case.

The message itself must be relayed clearly and powerfully enough so that it becomes a solid ground for the call to action to stand on.

When a message is relayed clearly, the audience themselves voluntarily clamor for the call to action or “What’s next?” on their own.

When this happens, the call to action is anticipated not contrived.

3. You can use an entirely different ad as a springboard for the “real” ad.

Sandy Hook’s ad tried to hook its audience into a story which was enchanting and exciting on its own – only to find out that that was not the “real” story it was trying to tell.

And then during the resolution part, I told myself “Yeah, I didn’t see that.” – which was exactly the point!

“No cares to see the signs of gun violence.” 

After feeling a little bit bad about myself, the ad itself offered a solution through the call to action part which was what Sandy Hook Promise is all about – reading the signs of gun violence everywhere and helping them prevent it.

Sandy Hook Promise is a non-profit organization in the US which was led by some of the family members of the victims of the shooting in Sandy Hook Elementary School last December 14, 2012.

Learn more about the organization by clicking here.

More power to Sandy Hook Promise and BBDO New York!

Watch the ad below.

3 Lessons I Learned From The Fantastic Beasts And Where To Find Them Movie

1. Don’t judge a beast by its cover.

Newt Scamander will pass for an animal rights activist in the modern day time.

Even in the magical world, the magical beasts were mostly feared and misunderstood. They have the capacity to kill and destroy. But that’s because not too many are like Newt, a magizoologist, who dedicated his life training, taming and understanding them and even studying their benefits to the wizarding world.

Without Newt’s influence, there may be no Buckbeak nor thestrals which are very important creatures in the whole Harry Potter saga.

For muggles or no-maj’s who are clueless, Buckbeak is the giant bird which Harry and Hermione rode on during the Harry Potter and the Prisoner of Azkaban movie. It’s the same bird that you’ll also see in the front cover of the book with the same title. It was illustrated by Mary Grandpre for Scholastic.

Thestrals, on the other hand, are the invisible winged horses being used by Hogwarts to transport its students from Hogsmeade to the castle. The thestrals are very powerful magical beasts that its tail hair was the one used to create the Elder Wand, the most powerful wand ever made.

One of the things that I learned in Fantastic Beasts is that we can’t always judge anything or anyone through the outer appearance. What’s ugly or scary is not necessarily evil.

The exact opposite is Grindelwald, which was described by Rowling as charismatic and brilliant. This wizard turned out to be one of the most dangerous wizards of his time until he was defeated by Dumbledore.

This character is to be played more extensively by Johnny Depp in the next Fantastic Beasts movies. Can’t wait!

2. Do not suppress your magic.

This blog is by no means supporting any kind of witchcraft, sorcery, divination or any related practice whatsoever.

I’d like to consider magic as a metaphor for our innate talents and skills which, I believe, we should develop and hone.

Rowling made a beautiful story through the Fantastic Beasts movie about the magical children who denied and suppressed their own magical abilities. Because of persecution of the witches and wizards in the past, some children with magical abilities chose to hide their abilities. This character was portrayed by the young man named Credence Barebone. 

And we know what happened to Credence. He became an obscurial for suppressing his magical abilities.

I believe that this is not too different in real life. One of the most tragic things that could happen to anyone is to deny himself of the development and enjoyment of his talents and abilities just to avoid persecution. 

Rowling made a persuasive invitation to discover and develop our talents and skills by painting a perfect (and scary) image of what can happen to us if we don’t – an obscurial.

3. Hufflepuff’s are not duffers.

“Everyone says Hufflepuff are a lot o’ duffers.” –Hagrid to Harry, Harry Potter and the Sorcerer’s Stone

Among the four houses in Howarts, Hufflepuff may be the most unpopular one. 

It was said that if you are courageous, you go to Gryffindor. If you are a pureblood, you belong to Slytherin. If you are brilliant, you may be sorted to Ravenclaw. All the rest, go to Hufflepuff.

But Rowling, being who she is, is a huge lover of the underdogs and the unpopular ones.

Hogwart’s representative for The Triwizard Tournament during Harry’s time was from Hufflepuff – Cedric Diggory. And then Newt Scamander, the star of the first Fantastic Beasts movie, is a Hufflepuff.

In the world of J.K. Rowling, the bullied and the downtrodden ones take the center stage. 

I sincerely believe  that this is the reason why her books are loved by many. 

That includes myself.

4 Things About Subway That Impressed Me

1. The power of choice and customization

I really like restaurants (and other products and services) that allow their customers to choose and customize what they will get. In Subway, they allow the customers to choose everything – the flavour of the Sub, the bread to be used, the size, the extras, the veggies, the sauce and whether to make it a meal or not. This works, I think, because when there is more freedom, the customers become more involved in the process. When there is more involvement, there is more fun. Plus it comes rare too as not too many restaurants (and other products and services providers) offer this.

2. Fresher and healthier ingredients

That night, I was actually looking for a new and healthier option. (I think I’ve memorized all the restaurants inside Robinsons Galleria already). So even though Subway is an overpass away from the mall, I pursued it.

Subway actually became a perfect choice for what I was looking for that night. Looking for something new? Check! Looking for something healthier? Check! It is Subway’s brand promise actually – eat fresh and healthy. Subway provides a better alternative for those who are already sick and tired of the run-of-the-mill (and sometimes unhealthy) choices.

3. Simple and organized ordering system

From the starting point to the cashier, Subway’s ordering counter makes sure that the customers are guided in every step of the way. First, I was made to choose the flavour – I tried Steak and Cheese. Second, the bread – White Italian for me. Third, the size – 6 inches. Fourth, I have to choose the extras – I said yes to cheese. Fifth, the veggies – I chose all. Sixth, the sauces – I chose Southwest and Honey Mustard because I like it spicy and sweet. (Customers are allowed up to two sauces of choice.) And lastly, I upgraded it to meal – I chose Lay’s over chocolate chip cookies. And I chose iced tea for drink. I really like that I am also the one who will get my drink from the dispenser.


4. Very friendly crew members

Well, they have to because patience is much needed when there is more customer involvement in the ordering process. Some customers may change their minds too easily and ask too many questions – just like me. But they were all so polite and accommodating.

Kudos to the people behind bringing Subway to the Philippines!

3 Things I Understood About Putting Up A Business While Eating At Angel's Burger

I wasn’t particular hungry tonight but there is something about Angel’s Burger, a 24/7 burger and hotdog stall in the Philippines, that made me come to it. Perhaps, Angel’s reminds me so much of all those sleepless nights when I quit my job to become a freelancer and all I did was write, write and write. I am in that “write zone” kind of night again and maybe that’s why Angel’s popped into my head.

And so I set off into the night only to come back with a blog post idea in my head. These are the three things that I understood about putting up a business while eating my favorite footlong hotdog (with coleslaw and hot sauce) at Angel’s Burger.

1. Availability is king.

No matter how good and no matter how affordable your product is, if it’s not available, it won’t sell.

I remember three remarkable lessons from the past that are aligned with this statement.

First, when I was still working for Lamoiyan Corporation (makers of Hapee toothpaste), there was a season when the most popular toothpaste brand in the Philippines, Colgate, disappeared in the shelves of the supermarkets of the biggest mall chain in the Philippines, SM. It was one of our highest grossing seasons in terms of sales not necessarily because buyers shifted voluntarily to Hapee. But because their brand was not available. I knew back then that the people from Colgate are in big trouble.

That’s when I learned my biggest lesson on availability and distribution management. I realized that no matter how much we, as marketers and manufacturers, work our assess off, if our toothpastes won’t make it to the shelves of our distribution channels, our work are in vain.

Way back in college, I don’t remember being excited about my classes in distribution and channel management. Then in the real world, I realized that the availability of the product is actually as important as manufacturing. This totally changed my perspective in my work as a Trade Marketing Assistant.

My second lesson is now when I am practicing as a real estate broker. In our business, location is king. The philosophy is no matter how beautiful and no matter how affordable your towers are, if they are in bad locations, they will be very hard to sell. In fact, the other side can also be true. If you have an ugly tower in a high-demand location, chances are people will still – at the very least – inquire about your project.

My third lesson is about McDonald’s. I read somewhere before that what made McDonald’s popular is not because it had the best tasting burgers and fries in the world. They key  – as the author discussed – is because it made itself very much available to everyone. It may not serve very tasty food but when the price is right and it’s fast, convenient and available, most likely, it will sell. And sell McDonald’s did!

So, there really are a huge lessons on availability and distribution management. For people like me who would like to put up a business, let us not put availability in the backseat. Some businesses placed it in front like Angel’s and look at where they are now.

2. Price is queen.

The key – I believe – is becoming lower than the competition in terms of price. Let’s say Angel’s biggest competition is Jollibee’s Yum burger. Even without checking out the price, I know that Angel’s win in this category.

But not only that, Angel’s even introduced a new purchasing scheme – the perpetual and the never-ending “Buy 1, Take 1” promo. Through this, buyers were placed under the impression that they can actually buy two for the price of one. In Tagalog, we even have a term for it – “sulit”. Or getting more of what you pay for.

But of course, Angel’s is not doing a sacrifice sale every single day. That is called suicide, not business. The price for two is actually the price for two. Period. No special promo going on.

But what Angel’s unlocked is this – all else equal, Filipinos will most likely choose the product that has a freebie over the one that has one.

3. Overall quality and taste are the heirs to the throne.

Personally, I like Angel’s footlong hotdog with coleslaw and hot sauce. With its price, I find it even tastier than the schubligs, bockwursts and other foreign-sounding sausages you buy in cinemas. You see, when you are stingy, the price becomes part of the overall quality and taste. Haha!

But no, seriously. Angel’s got some hotdog that is good enough for a repeat purchase with a low barrier to entry in terms of price and availability.

Kudos to this burger stall that has kept me company during those sleepless and hungry nights while doing some overthinking – just like tonight.

P.S. Photos were taken on a different day.

3 Things I Like About Train To Busan

1. Not a typical scary movie.

When I was young, I saw a movie entitled The Others by Nicole Kidman. At a young age, I already know that The Others is different from the other scary movies that I usually see. Not so much of annoying and deafening sound effects. Not so much of scary make-ups. What I realized upon seeing The Others is this – I can actually be scared by the depth of the story and how intelligently the plot was masterplanned. The Others definitely elevated my taste in scary movies that it became difficult for me to appreciate movies from the same genre henceforth.

Until Train to Busan came.

TTB ended the long drought of my appreciation for horror movies. Finally, there’s a new scary movie that I can actually like. Just the right amount of sound effects. Perfect make-ups to portray the zombies. Superb acting by everyone – especially by the main cast. And above all, a good story to base all these elements on.

2. All emotions in a single film.

TTB scared me and made me laugh and cry at the same time. I call it a “complete film”. When filmmakers attempt to create completes film, I praise them in my mind. I sincerely believe that the enjoyment of their audience is their top priority. For one, it takes careful planning to plot out each and every emotions in the film. You cannot just place the emotions anywhere you like – it will be a disaster. I believe there's a plan or a certain sequence that must be followed and it takes a highly skilled filmmaker to successfully plan let alone execute this.

3. Koreans are master filmmakers.

I thought Koreans only excel in love stories and dramas. I even counted myself once as a fan of hit TV series such as Stairway To Heaven and Endless Love. For a season, I also became curiously addicted to Korean movies and this is when I discovered awesome movies such as “Sunny”, “Man From Nowhere” and “Windstruck”. These movies are from varying genres such drama, action, romance and comedy. And these - I believe - are some of the greatest movies ever made.

Adding TTB to the list of my favorite Korean movies, all the genres are now complete. In my mind, I am now convinced that Koreans as master filmmakers.

The Magic Of Thinking Small

Washing the dishes is such an overwhelming task for me. Earlier, I just washed the dishes and
utensils that I used last night -- I'm a work-in-progress, I know.

When I stood in front of the sink and looked at the task ahead of me, I already felt spent. Still, I went on and touched the first plate.

"If only there's an easier way to do this," I said to myself. When I was about to touch the first spoon, an Aha! moment came upon me.

We get overwhelmed easily because we think of the task at hand as a whole. To solve this dilemma, we should think about the smaller steps in completing the whole task. We should think small.

When this thought became "complete" in mind, an extra jolt of energy was formed inside me that made the whole task of washing the dishes much easier.

In fact, I am here now in front of my laptop writing about this newly found discovery.

Perhaps you have a task that you continue to procrastinate upon because merely thinking about it already bogs you down. It can be a huge task at work or a new exercise program that you want to start -- but never did.

Or it can be as simple as washing the dishes and any other task at home -- just like what I had earlier.

When you find yourself overwhelmed by a task at hand, stop thinking big. Start thinking small.

It worked for me. It will work for you too!

"The journey of a thousand miles begins with one step." -Lao Tzu

Miracles from Heaven

Perhaps God is giving me a chance to mourn.

Earlier, I decided to watch "Miracles From Heaven" -- alone. It is a story of the miraculous healing a 10-year old girl from Texas who was suffering from an incurable disease. One day, she and her older sister climbed a dead tree near their house just like what they do when they were young. While climbing the tree, she and her sister met an accident and she fell inside the hollow dead tree. When she was rescued and brought to the hospital that's when her healing started to take place.

There were so many scenes in the movie that made me remember the last few days of my grandma at the hospital. I cried so many tears in this movie even only during the first 10 minutes. Perhaps it was my time to cry now. When I was at the hospital until the burial of my grandma, I decided to be strong. I did not cry much. I have to be strong for the family. Someone has to entertain the guests and to help my eldest aunt in making sure that everything is running smoothly.

Above all, the movie reminded me to be steadfast with my faith. And that everyday is a gift from God. If we treat each day as a gift from God -- a special favor -- I believe that we will have a more grateful heart. And a grateful heart complains less, sees the positive side more and is happier.

I actually have so many things to say about having a grateful heart by treating each day as a gift, a miracle, and I believe that the movie came to me at the right time. But for now, I am going to say no more and just allow you guys to see the movie for yourselves. Enjoy!

4 Business Principles That May Help Startups

A few days back I had the awesome privilege to talk to two amazing people named Nap Garcia and John Martin Figuracion, founders of a startup called ProTEES Project. The project offers high quality shirts for groups and individuals with advocacy -- at no cost. I fell in love with the idea the first time I really get to know about it because I really believe in the genius of mirroring other causes using one's own business.

Because of that extended talk with Nap and John, I realized that there a lot of ideas a marketing professional like me can offer to those who are contemplating or currently putting up a startup business. I myself am a startup founder and my business called #BOTV is still on the works. I will definitely work on this project right after I am done will all these present commitments -- isa-isa lang.

Anyhoo, below are the 4 business principles that are stuck inside my head and ready to be shared anytime to any startup founder who may need it.

1. Business Model Canvas

What I really like about this tool created by Alexander Osterwalder is that it outlays in a single sheet of paper everything that you need to know about your business. It allows you to enumerate your Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure and Revenue Streams in one place. Looking at them in one place gives you a sense of unity and oneness that should be present in all the elements of your business. Without this "solid feel" about your business, it's almost very difficult to describe it in a few words -- let alone starting it. By looking at everything that you need to see about your business, you must be quick in recognizing patterns and even roadblocks that shall allow you to strategically improve on things before you finally run your business idea. The Business Model Canvas is a wonderful creation and it's free! Download it here.

2. Positioning

What often startup founders forget because, sometimes, they become too enamored with their ideas is the importance of the "positioning" of their brand. Positioning (in my own word) is simply how your customers view your brand. It must be simple, single and solid. Before you launch your business to the market, make sure that your co-founders can explain the brand using just a few words. In fact, allow other people (in a mini-FGD, perhaps, during the conceptualization of the business) to describe to you your brand. If they find it hard it to describe your brand using just a few words, you have a problem. Tweak everything that can be tweaked -- your brand name, your logo, your tagline, your Business Model Canvas, your ads and etc. -- until you arrive at a satisfactory description of your own brand rendered by other people.

3. Blue Ocean Strategy

I learned about the Business Ocean Strategy way back in 2007 and I still believe that it is one of the greatest business principles ever invented. The book basically argues that to win in a market competition, a business need not compete. Instead, it must create its own "niche" away from the bloody ocean of competition where everyone is killing everyone. To be able to create one's own "niche", it must be able to differentiate itself from the competition. BOS suggests a practical way of doing this. Having the competition as the basis, a business must be able to Eliminate, Reduce, Raise and Create certain elements of it. For example, Ton Ton Thai Massage was able to create its own niche for itself by eliminating massage oils in its services. It then raised the use of garments in lieu of massage oils. Because of this, a certain segment of the market which dislikes massage oils during massage is being catered. Also, some market segments prefer stretching than rubbing which makes them a perfect target market for Ton Ton Thai Massage. Do not forget though that the end of BOS is encapsulated in two words -- value innovation. The result of BOS-ing your business must drive down the cost and drive up the innovation.

4. Simplicity 

One of the most prized possessions that I have as a marketing professional is the book called "Simplicty: The Secret To Effective Marketing" by Sunny Goh. The book basically guns for a single principle and that is, without suprise, simplicity. In everything that you do, never deviate from this principle. Some startup founders commit the error of spending time, energy and money on some things that can be acquired in the future because they become too excited. I say, if your business requires you to spend so much money on the onset, you are in for some hard business. Remember that you have to work as fast as you can to gain the ROI. So, as much as you can, spend and focus on things that really matter for the business.

*Please feel free to share this blog post to your friends and teammates.

The Rape of the Manila Metropolitan Theater

After today's grind, I happened to pass by this beautiful structure called the Manila Metropolitan Theater. Since high school, I have always wished that this structure will come back to life again and open its doors to those who are seeking the arts. Until this day, that dream is still alive.

The theater was designed by Juan Arellano during the 1930s. Architect Arellano is also the man behind the Legislative Building and the Manila Central Post Office. This is how the theater looks like now.

Umiyak ang umaga

Anong sinulat ni Enteng at Joey diyan

Sa pintong salamin

Di ko na mabasa

Pagkat merong nagbura

Ewan ko at ewan natin

Sinong nagpakana?

At bakit ba tumilapon ang Spoliarium

Diyan sa paligid mo?

-Spoliarium, Eraserheads

3 Major Takeaways During Personal Collection's ALFA-1 Launch

It was an honor to be invited by one of the biggest direct selling companies in the Philippines, Personal Collection, during the launch of their advanced men 's care line called ALFA-1. It was held at Blue Water Day Spa in San Juan. Here are my three major takeaways from the event.

1. A complete set of ALFA-1 products. ALFA-1, as a brand, encourages all men to use only products formulated for them. They say that men have thicker, tougher skin than women because of higher levels of testosterone and larger amounts of collagen and elastin. They say men also tend to have larger pores and oilier skin. As a product, ALFA-1 is infused with CoolActiv Technology, a unique formulation that gives a superior overall clean, a fresh scent and an extremely cool after-feel. During the event, I got a shampoo, facial wash, body soap, body lotion and body spray. How's that for a loot bag, eh?

2. Opportunity to meet ALFA-1's endorser. Albie Casino is ALFA-1's newest endorser. I may not have been able to really talk to him but my fellow bloggers liked him so much. They said he was nice, down to earth and approachable. No wonder why he was chosen to be the endorser of this important brand by Personal Collection.

3. Awesome experience at Blue Water Day Spa. Though it was only the first time for me to attend an event by Personal Collection, I would say that they already have the knack for making a blogging event really fun and enjoyable. Although they could have done the launch at just any events place but they chose to go the extra mile and decided to hold it at the heavenly Blue Water Day Spa. We were offered foot, back and massage at the theater room while we were watching Captain America. It was my first time to experience something like that as I was accustomed to going to regular spas. I really like the experience and I'm definitely be going back to Blue Water Day Spa!

Overall, it was an awesome experience. I can't wait to be invited again to the next events of
Personal Collection!

To know more about the brand, please like their Facebook Page.

Batangas, The Beautiful

Batangas is my mum's province. Every summer of my primary years, I will ask my parents to allow me to spend my vacation in Talisay, my mum's hometown. Even until now, I will never forget all the wonderful days that I spent in that place. The river where my cousins will wash our clothes every other day. The sinaing na tilapia, a slow-cooked dish using young tilapia fish in soy sauce and dried kamias fruits. This dish is usually cooked using firewoods and palayok (or claypot). Now, cooking using firewoods and claypot is a work of love. Since so much love is required in doing this (read: very difficult to do) the finished product usually never disappoints. This dish is loaded with flavors and textures. Next, sumang yakap and its sauce called kalamay-hati - this is definitely a must-try. Almost every household in Talisay has this delicacy every Undas or All Soul's Day. Also, the hills. Taal Volcano. Fruit-bearing trees such as duhat, chico, sineguelas, mangga, santol, guyabano, dalandan and coconut which are all just practically growing anywhere. Did I miss anything?

If there's one thing that always makes me excited about going back to this place is, I think, the warmth of the people and the simplicity of their lifestyle. (Yes, these two things are to be taken as one.) The cold breeze coming from the mountains during the night is nothing compared to the hospitality that my aunts and uncles had shown me throughout the years everytime I decide to stay with them during summer. They may have always felt that they weren't able to provide everything that I needed during those times because in their minds I was just a silly-needy city boy trying myself to get used to the life in the province but what they do not know is that Batangas will always be a big part of me and that I never needed to "try to get used to living in there" for by blood, I will always be a true blue Batangueno.

Di ga?

Best Tasting Spanish Bread

Spanish Bread is very popular in the Philippines. Despite its name, it is believed that the Spaniards did not actually hand down this yummy bread to the Filipinos.

My favorite Spanish Bread can be bought at PhP 5 each in an old bakery in Pureza St., Sta. Mesa, Manila. A few years ago, Julie's Bakeshop built one of their stalls in front this old bakeshop. Guess which one still stands until this day?

It's the old Spanish Bread bakery.

Angel's Burger

Angel's Burger is a popular burger stand in the Philippines. They popularized the Buy 1, Take 1 promo of burgers and they are open 24 hours. I was very surprised to see some of their stands in places as far as Talisay, Batangas and Tagaytay. I think Angel's Burger is all over the Philippines by now.

I like Angel's Burger a lot. During late night works, it is my companion being near my place in Sta. Mesa. Aside from satisfying my stomach hunger, it's a huge marketing case in my head. How can a humble burger stand be as big as this now?

The Magnolia Residences x Real Living Magazine

Last October 2014, a group of interior designers worked on the few units of The Magnolia Residences. Below are the photos of their works.

This project by Robinsons Land is located in New Manila, Quezon City. For two consecutive years, 2013 and 2014, The Magnolia Residences was awarded as Best Mixed-Use Development Project in the Philippines by the Asia Pacific Property Awards Development. 

The Magnolia Residences is still at pre-selling phase! For sample computations and viewing of sample units, please contact Mark Delgado at +63-998-367-0545 or at markjosephdelgado@ymail.com.