The content is the lifeblood of a blog. Without it, a blog is not a blog. At the onset, you must be able to plan how you will be able to get your contents. Will it be coming from you solely? Or will you solicit for guest posts? Whatever your source maybe, make sure that you keep the "blood" flowing.
You have to go for sustainability to keep your blog going. Other important questions to ask yourself include "Where will I get my ideas for your topics?" and "What kind of resources do I have that will help me generate contents for my blog?" For example, you are a frequent traveler because of your job. Then, it will be very easy to suggest that you blog about your travels. The key here is maximing the opportunities and resources that you have. If you have a steady supply of a commodity, then blog about it!
2. Promotion
A blog is meant to be read. To get readers, you have to promote your blog. How do you maximize this opportunity? Promote your blog to as many possible touchpoints that you have access to - online and offline. Promote through your Facebook account, Facebook Pages, Facebook Groups, Twitter, StumbleUpon, Reddit, Pinterest, Instagram and others! The more touchpoints that you have, the more readers that you will gain.
But of course, you cannot just promote to anyone. To become strategic in targetting your readers, you must be able to know what kind of readers read your blog. Once you know who they are, then it will be easier for you to choose which touchpoints to use in promoting your blog.
3. Participation
Plan how readers and fans can participate in the growth of your blog. Can they submit guest posts? Can they donate money through PayPal? Can you organize contests for them? Whatever your activity may be, make sure that your readers and fans have a way of joining an activity in your blog, aside from reading.
4. Monetization
Although this is is not imperative for all, I believe that it will be beneficial to monetize a blog. It will surely help the blogger continue on what he or she is doing. How do you want to earn money through blog? Do you want to put Google Ads on it? Do you plan to leave a space for advertisers that you may contact by yourself? Do you plan to sell your products and services through it? Whatever your plan is, make sure that you include the monetization of your blog as one of your considerations.
You might also our blog entitled 8 Things to Consider Before Starting a Blog.
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Mark Delgado (@iammarkdelgado) is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.
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