Stratmark 2012: Marketing Mash Up Speakers Briefing

What will you do if the Philippine Marketing Association sent you an email inviting you to become one of the panelists to the annual Stratmark Conference and speak in front of thousands of college students inside the newly built MOA Arena?

Stratmark 2012 Poster

Courtesy of the Philippine Marketing Association

I don’t know with you but as a young professional with not too many significant achievements in marketing, I thought that the offer was a big grace from God and I accepted it. Who would have thought that after four years, I will be invited to speak in the very conference where I participated as a contestant along with my colleagues from UST. Four years ago, we were part of the Stratmark Marketing Plan Competition and our invited speaker was Jay Conrad Levinson, author of the Guerilla Marketing book. Never in my imagination that four years later I will be doing the same thing that he did in front of us. To God be the glory!



The venue for the Speakers Briefing is in the office of Yahoo! Philippines in BGC. It was the kind office you would like to go to everyday. Clean. Minimalist. It looks good! I was very happy to be sitting inside it with some of the coolest folks from the Philippine Marketing Association during the meeting.

Ms. Arlene Padua of PMA, Mr. Bjorn Pardo of Xend

and Ms. Arlene Amarante of Yahoo! Philippines

being interviewed.

In the Speakers Briefing, we were given a more thorough explanation about this year’s theme which is “Marketing Mash Up: Hybrid for the New Breeds” and also a walkthrough of what is going to happen during the event. We were also given guidelines on how shall we be preparing for our talks.



I shall be talking together with Ms. Janette Toral of DigitalFilipino.com and Ms. Vanj Padilla of Pangalatalk.com. It is such a big honor to be working with these two women. Ms. Janette Toral was our mentor at the Ateneo-DigitalFilipino Certified Blog and Social Media Entrepreneur Program, a digital marketing certification course I and Ms. Vanj took. She was among the first batch who took it while I am the most recent graduate from the third batch. Ms. Janette Toral was the one who referred us to the Philippine Marketing Association to be her co-panelists. Ms. Vanj and I agreed that this one of the great perks of being a CBEP graduate. To know more about the program, please click here.

Ms. Vanj Padilla and I posing in front of the door

of the meeting room named "Presidentiable".

Below is the list of the other invited speakers:

• Mr. Jun Umali, President of Gardenia Bakeries


• Mr. Bjorn Pardo, President of Xend Business Solutions


• Ms. Leah Besa-Jimenez, General Manager of NetBooster Asia


• Mr. Ed Mapa, President of Media Contacts Manila


• Ms. Anubha Sahasrabuddhe, Marketing Director of Coca Cola

Stratmark 2012 shall be held on July 31, 2012, Tuesday, 8:00am – 5:00pm at MOA Arena. The conference is now open to all college students (any course) and professionals.



We were informed that the reservation of tickets is highly encouraged due to its limited availability. Please contact Mr. Richard Anonuevo of the Philippine Marketimg Association at (02) 634-5722, (02) 634-4890 or (02) 638-7700.



Each ticket costs PhP500 inclusive of a lunch meal. Exciting freebies and promos also await the participants.



See you!