Monday, May 7, 2012

Chef Hasset Go Bloggers Night: The Press Release

PASIG CITY, Philippines – Chef Hasset Go Bloggers Night: The Il Mercanti Experience was held last May 5, 2012 at Il Mercanti Food Bazaar in Metrowalk. It marked the launching of Chef Hasset Go’s website,, in an event attended by bloggers, social media influencers, media, sponsors as well as the friends and family of the young and multi-awarded chef and Sweets Master- Chef Hasset Go.
Chef Nando's famous Paella at Il Mercanti Food Bazaar

The event was opened through a welcome remarks by Ms. Analou de Castro, Marketing Manager of Il Mercanti Food Bazaar. It was followed by a live demo cooking by one of the concessionaires of the food bazaar, Chef Nando of Los Hermanos. He cooked his famous Paella in front of the guests and let each of them have a taste of it after the demo.

The highlight of the whole event is the live demo cooking of Chef Hasset Go, a product of Heny Sison Culinary School and co-owner of MedChef Homemade Cakes and Pastries. He cooked a pasta dish using products courtesy of King Sue and also his bestselling Pastry Tower using ingredients courtesy of Puratos.

Chef Hasset Go's bestselling Pastry Tower
ready to be demolished by
participating bloggers at the
Pastry Tower Demolition Contest
After every dish, the guests were given a chance to taste the final product which is how the event was differentiated from the usual cooking shows on TV. It offered a whole new way of experiencing a live cooking demo show within a new and emerging popular food bazaar in the metropolis.

The live cooking demos were followed by a Cake Fashion Show showcasing the cakes that are to be featured in Chef Hasset Go’s soon-to-be-launched recipe book entitled “Desserts to Go”.

Mark Joseph Delgado of Mediactiv8
being interviewed by ABS-CBN
Upcoming band Boyz Next Door and Tagalog-speaking Japanese singer Aisaku entertained everybody with their songs and punchlines in between the live cooking demos. DJ Churley of 101.9 Tambayan and Ms. Kathy Solis of ABS-CBN hosted the whole event.

The event was finally capped by a message from the organizer, Mark Joseph Delgado of Mediactiv8 Communications, who thanked everybody especially the Lord Almighty, the guest bloggers, the sponsors, the media as well as his friends and family who supported him with his “school” project- a requirement for the last module of his online classes at the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program.

To know more about Mediactiv8, please click here.

Chef Hasset Go Bloggers Night: The Il Mercanti Experience is a project of Mediactiv8 Communications as part of the completion of Module 3 requirement at the Ateneo-DigitalFilipino Certified Blog and Social Media Entrepreneur Program. This event was fully supported by Chef Hasset Go of MedChef,, Il Mercanti Food Bazaar and concessionaires, Federated Distributors, King Sue, The Maya Kitchen, Puratos, Culinary Institute of Cagayan de Oro, Chef's Garb, The Blounge, Mr. Jayson Carlos of GUC, Mr. Jayson and Jamie Sy, Mr. Bert Sy, Mr. Eduardo Nabong of Nabong Property Specialist and Mr. Gary Alan of Gary Alan Media.

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