Saturday, November 17, 2012

Why should Filipinos go back to eating Brown Rice?

Bayang Barrios and Noel Cabangon entertaining
the crowd with their  enthralling voices and artisty.
I had the privilege to be invited as one of the bloggers to attend the Brown Rice Lunch and Launch at Mercato Centrale in Bonifacio Global City last November 17. I am very thankful to Oxfam and Dakila for inviting me. I had a great time listening to inspiring people who enumerated the many benefits of eating Brown Rice- not only for one’s health but also for one’s community and the environment. I also had a great time listening to great music- rendered by none other than Kitchie Nadal, Bayang Barrios and Noel Cabangon who were ambassadors of the campaign.

 I never gave much thought about eating Brown Rice until I heard the spokespersons talk about it during the event. We were used to eating the regular white rice and I never thought that there can really be a long list of substantial reasons why I should shift to Brown Rice.

Mang Nestor Quijano from Negros Oriental
showing me the Brown Rice.
 It was said that Brown Rice is simply the “unpolished rice”. And the regular white rice that we know is the “polished rice” which actually underwent two major mechanical post-harvest milling processes. The term “two major mechanical post-harvest milling processes” is equivalent to saying more nutrients being stripped off from the rice, more energy consumption and more expenses for the farmers.

 This is what the campaign is trying to resolve. Oxfam and Dakila wants to bring the people back to eating what our ancestors used to eat- the Brown Rice. It’s healthy. It’s good for the family and the community. It’s good for the environment. It’s good for the farmers. It’s good for the country. It’s really the good food. 

Thanks again to Oxfam and Dakila for allowing me to take part in this wonderful initiative. To know more about Brown Rice, please visit their website or Facebook Page.

Tuesday, October 23, 2012

Amira Kojic White Photo Contest

Amira is giving away a brand new Apple iPad 3 Retina 32GB plus gift packs. Check out the full mechanics below!

Please feel free to share this poster on your Facebook Account or Page.
STEP 1: Like
STEP 2: Take the most creative photo of yourself with Amira Kojic White soap and submit to along with your name, address & mobile number.

• The entry with the most number of Likes wins an Apple iPad 3 Retina 32GB plus Amira gift pack.
• Five (5) consolation prizes consisting of PHP1,000 worth of Amira gift packs shall also be given away.

• Submission of entries starts on October 19, 2012.
• Deadline of submission of entries is until 11:59PM of November 16, 2012.
• Voting starts on November 17, 2012.
• Voting is until 11:59PM of December 10, 2012.
• Announcement of winners is on December 11, 2012.

• The contest is open to all the fans of Amira Facebook Page.
• Employees of Amira Pharma Inc. and its media agencies and relatives are disqualified to join the contest.

• The winners shall be notified via email along with the instructions on how to claim their prizes.
• Upon notification, winners have 60 days to claim their prizes.
• The winners must present at least 2 valid IDs. Any discrepancy will result to disqualification.

Saturday, October 20, 2012

Yabang Pinoy Launches PHmade: “It’s Worth Buying For”

Yabang Pinoy intensifies its consumer revolution campaign through the PHmade movement.

The pioneering Filipino pride movement, through PHmade, yet again encourages Filipinos to support Filipino ideas, business concepts, products, and services. The campaign aims to educate Filipinos, through videos, print materials and events, on the availability and viability of Filipino brands, and on the positive impact that going local contributes to the economy.

PHmade’s tagline “It’s Worth Buying For” encourages each Filipino to think twice before spending: is it really worth buying for? Yabang Pinoy believes that small things, when done together, can create a big difference. If each Filipino became conscious of where he spends one peso, he will understand how each choice affects himself, fellow Filipinos, and the country. PHmade also aspires to influence Filipino entrepreneurs into supporting local natural and human resources.

Indeed, patronage of locally made goods and services should be a lifestyle. It enables homegrown brands to improve and compete against foreign brands. The local economy also improves as money goes back and forth between consumer and business, employee and employer. And as more entrepreneurs create, develop, and expand their businesses, more job opportunities are generated. PHmade recognizes Filipino ingenuity and the role of each Filipino in nation-building.

PHmade focuses on seven categories: Produce, Home, Footwear, Fashion, Personal and Home Care, Food and Beverage, and Entertainment. The campaign will continue to collaborate with Filipino entrepreneurs and encourage them to continue to improve their products and services and to always aim for Filipino brands to be global brands.

PHmade is a project of Yabang Pinoy, the pioneering Filipino pride movement that started in 2005. As it celebrates its 8th anniversary, the organization includes it among numerous Filipino pride projects, such as the Y.A.B.A.N.G. Camp (Youth Achievers Building A Nation of Greatness Camp), Yabang Pinoy Goes to School, Pinaka-mahabang Todo Patintero, Global Pinoy Bazaar, and many more. In the 8 years that Yabang Pinoy has immersed itself in various nation-building activities, it re-affirms its belief that true progress and development in our country will start once Filipinos begin living a proudly Filipino lifestyle.

Yabang Pinoy invites every Filipino to be part of the PHmade movement. As early as now, save November 10- 11 2012 for the 8th Global Pinoy Bazaar – a showcase of Filipino products made with 100% Filipino Love and Pride.

For more information on Yabang Pinoy, visit or email

Wednesday, September 19, 2012

Rock 4 Ages: Midlife Crisis Concert

Rock 4 Ages: Midlife Crisis Concert 
Newport Performing Arts Theater
September 25, 2012

Directed by Freddie Santos
Musical Direction by Kettle Mata and Roy Del Valle
 Special Participation of Michael V. and other surprise guests

For the benefit of MLC UP College of Music Scholars and Kalinga Intramuros
For tickets, please call Ms. Junie at 0922-860-9248 

Wednesday, August 15, 2012

Top 10 Emerging Influential Blogs 2012 Writing Project

  1. This blog evolved from being a child-advocate to being an advocate of other causes such as women and the environment. I am personally looking forward to seeing more posts from this site and witness how the blogger will change lives of her fellow Filipinos through her works and writings.
  2. I am very impressed on how specific is the niche that this blog chose to focus on. The blog's advocacy is to be the online marketing arm for small and medium businesses, maybe even for the micro-entrepreneurs, who doesn't have much voice in the online world. The blogger chooses unique products and services by small and medium businesses and blogs about them.
  3. The purpose of this blog is to unite the many Filipino bloggers all around the world. I am looking forward to seeing more about this group and the initiatives that will carry out in the future in order to promote camaraderie among Filipino bloggers.
  4. This blog's promise is to become a source of honest and truthful reviews of products and services that cater to the Filipinos. I am looking forward to more of her impartial assessments about different products and services and how she'll be able to successfully differentiate her blog from other review blogs.
  5. Gadget Gambit is one of the newest technology blogs in town that features different cool gadgets geeks are crazy about!
  6. SittiCates Loves Stories is a blog about authors and their books. I love reading so I'm voting for this influential blog.
  7. Regin's Travels is really cool travel blog by Regin Reyno. This guy had been to Europe and Southeast Asia and what can be more interesting than to read from someone who have reached these places.
  8. Nognog In The City is an urban adventure blog. Yes! Adventures also abound in the city. I'm reading this blog because I've always been a city guy and I know that I don't need to go out of town just to have an adventure.
  9. A Pensive Peanut is a must-read for marketing and social media enthusiast like me!
  10. The first time I went to Davao, I remember its profound sense of beauty and peacefulness. Given a chance, I'll go back there again and bring as many mangosteens with me to Manila. Kudos to this blog!   

Monday, May 7, 2012

Chef Hasset Go Bloggers Night: The Press Release

PASIG CITY, Philippines – Chef Hasset Go Bloggers Night: The Il Mercanti Experience was held last May 5, 2012 at Il Mercanti Food Bazaar in Metrowalk. It marked the launching of Chef Hasset Go’s website,, in an event attended by bloggers, social media influencers, media, sponsors as well as the friends and family of the young and multi-awarded chef and Sweets Master- Chef Hasset Go.
Chef Nando's famous Paella at Il Mercanti Food Bazaar

The event was opened through a welcome remarks by Ms. Analou de Castro, Marketing Manager of Il Mercanti Food Bazaar. It was followed by a live demo cooking by one of the concessionaires of the food bazaar, Chef Nando of Los Hermanos. He cooked his famous Paella in front of the guests and let each of them have a taste of it after the demo.

The highlight of the whole event is the live demo cooking of Chef Hasset Go, a product of Heny Sison Culinary School and co-owner of MedChef Homemade Cakes and Pastries. He cooked a pasta dish using products courtesy of King Sue and also his bestselling Pastry Tower using ingredients courtesy of Puratos.

Chef Hasset Go's bestselling Pastry Tower
ready to be demolished by
participating bloggers at the
Pastry Tower Demolition Contest
After every dish, the guests were given a chance to taste the final product which is how the event was differentiated from the usual cooking shows on TV. It offered a whole new way of experiencing a live cooking demo show within a new and emerging popular food bazaar in the metropolis.

The live cooking demos were followed by a Cake Fashion Show showcasing the cakes that are to be featured in Chef Hasset Go’s soon-to-be-launched recipe book entitled “Desserts to Go”.

Mark Joseph Delgado of Mediactiv8
being interviewed by ABS-CBN
Upcoming band Boyz Next Door and Tagalog-speaking Japanese singer Aisaku entertained everybody with their songs and punchlines in between the live cooking demos. DJ Churley of 101.9 Tambayan and Ms. Kathy Solis of ABS-CBN hosted the whole event.

The event was finally capped by a message from the organizer, Mark Joseph Delgado of Mediactiv8 Communications, who thanked everybody especially the Lord Almighty, the guest bloggers, the sponsors, the media as well as his friends and family who supported him with his “school” project- a requirement for the last module of his online classes at the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program.

To know more about Mediactiv8, please click here.

Chef Hasset Go Bloggers Night: The Il Mercanti Experience is a project of Mediactiv8 Communications as part of the completion of Module 3 requirement at the Ateneo-DigitalFilipino Certified Blog and Social Media Entrepreneur Program. This event was fully supported by Chef Hasset Go of MedChef,, Il Mercanti Food Bazaar and concessionaires, Federated Distributors, King Sue, The Maya Kitchen, Puratos, Culinary Institute of Cagayan de Oro, Chef's Garb, The Blounge, Mr. Jayson Carlos of GUC, Mr. Jayson and Jamie Sy, Mr. Bert Sy, Mr. Eduardo Nabong of Nabong Property Specialist and Mr. Gary Alan of Gary Alan Media.

Tuesday, May 1, 2012

Call for Sponsors for Chef Hasset Go Bloggers Night: The Il Mercanti Experience

Chef Hasset Go Bloggers Night: The Il Mercanti Experience is to be held on May 5, 2012 (Saturday) from 7:00pm to 11:00pm at Il Mercanti Food Bazaar (Metrowalk) one of the emerging popular food bazaars in the metropolis.

The event shall be attended by different food and lifestyle bloggers as well as by the different concessionaires of Il Mercanti and their customers. We expect a high volume of food lovers to be present at the food bazaar as it was scheduled on a weekend - Saturday.

We believe that this event will help you immensely in building a stronger presence online as well as offline for your brands. Through this brand activation activity involving bloggers, concessionaires and food lovers, we believe that we will be able to highlight your brands to the perfect captive market.

Below is the list of support requirements as well as the benefits that you will get in supporting this event. Shall you have any questions, please don't hesitate to contact Mark Joseph Delgado at +63 917 838 7545 or at

*We can also send you a formal sponsorship letter. Just send us your full name, company name and email address. Thank you.


Gold Sponsors (4 Slots)
PhP12,000 worth of cash sponsorship, products to be used during the live demo and Bloggers Kit containing marketing collateral and freebies for 50 bloggers
  • Usage of the brand/s during the live demo
  • Inclusion of the brand name on the demo recipe + external link to website
  • Brand mention on all the blog posts from the participating bloggers + 1 external link to website
  • Brand mention on the campaign announcement + 1 external link to website
  • Inclusion of brand information on Chef Hasset’s Suppliers Directory
  • 300 x 250 banner ad on Chef Hasset for 1 month
  • Posting of up to 4 banners during the event
  • Mention during the event as a Gold Sponsor
  • Inclusion of marketing materials (e.g. brochures, freebies, flyers and etc.) on the Bloggers Kit

Silver Sponsors (3 Slots)
Php8,000 worth of cash sponsorship and Bloggers Kit containing marketing collateral and freebies for 50 bloggers
  • Brand mention on all the blog posts from the participating bloggers + 1 external link to website
  • Brand mention on the campaign announcement + 1 external link to website
  • Inclusion of brand information on Chef Hasset’s Suppliers Directory
  • Posting of up to 3 banners during the event
  • Mention during the event as a Silver Sponsor
  • Inclusion of marketing materials (e.g. brochures, freebies, flyers and etc.) on the Bloggers Kit

Bronze Sponsors (3 Slots)
PhP6,000 worth of cash sponsorship and Bloggers Kit containing marketing collateral and freebies for 50 bloggers

  • Brand mention on all the blog posts from the participating bloggers + 1 external link to website
  • Brand mention on the campaign announcement + 1 external link to website
  • Posting of up to 2 banners during the event
  • Mention during the event as a Bronze Sponsor
  • Inclusion of marketing materials (e.g. brochures, freebies, flyers and etc.) on the Bloggers Kit

Saturday, April 28, 2012

Free Recipe: Strawberry Cheesecake Springrolls

1 cup creamcheese, softened
2 cups powdered sugar
1 cup crushed graham crackers
1 can/cup strawberry preserves, filling
springroll wrapper / lumpia wrapper
cooking oil for frying
white sugar

Prepared strawberry sauce

  1. Beat the creamcheese. Add powdered sugar. Mix for 10 minutes until creamy and well combined.
  2. Fold in crushed grahams.
  3. Add strawberry filling. Chill for 3 hours.
  4. Scoop a tablespoon of the cheesecake mixture and place it on a springroll wrapper. Wrap and roll. Seal with water or flour-water paste.
  5. Heat the oil and deep fry the springrolls.
  6. Drain well and roll in sugar or crushed grahams.
  7. Top with strawberry filling and dust with powdered sugar.

Tuesday, April 24, 2012

Free Recipe: White Chocolate Almond Cream Puffs

Choux Pastry
1 cup butter
2 cups water
1 teaspoon salt
2 cups all purpose flour
8 pcs eggs

Pastry Cream
4 cups fresh milk
1 cup sugar
4 pcs egg yolks
4 pcs whole eggs
1 cup cornstarch
1 tbsp. vanilla
½ cup butter

500 grams white chocolate, melted
toasted almond flakes

  1. Preheat oven to 400F.
  2. Choux: Combine first 3 ingredients in a saucepan. Cook over medium heat until it simmer and butter has melted. Add flour at once. Stir very well until it forms like a ball or a dough.
  3. Beat using wooden spoon until slightly cooled. Add eggs one at time.
  4. Transfer dough in a piping bag or you can just use ice cream scooper. Scoop dough and place it in a cookie sheet and bake for 25-30 minutes until it puffs. Set aside.
  5. Pastry Cream: Combine 3 ½ cups of fresh milk and sugar in a saucepan. Let it boil.
  6. Meanwhile, you can now dissolve cornstarch in ½ cup milk. Add eggs. Set aside.
  7. Once the milk mixture boils pour half of the mixture unto the egg mixture. When the egg mixture has been tempered, you can now bring that mixture back unto the fire and continue cooking until thick. Turn off heat, add butter and vanilla. Let it cool.
  8. Assemble: Fill each choux puffs with pastry cream by using piping bags. Dip each puffs unto the melted white chocolate and sprinkle top with almond chips.

Friday, April 20, 2012

Chef Hasset's Top 5 Favorite Desserts

So what’s your favorite dessert?

We can’t help but ask this burning question to Chef Hasset Go- undoubtedly one the youngest and one of the most awarded pastry chefs in the country.

I’d say we never expected his answers. While we imagine highly complicated desserts and ultra expensive chocolates in our minds, Chef Hasset gave us answers that left us all in awe and lost for words.

Instead of expensive cakes and pastries, Chef Hasset gave us for answers ordinary desserts that we can practically find anywhere in the Philippines- something that continually reminded him of what used to be back in his hometown.

And so, ladies and gents, presenting Chef Hasset Go’s Top 5 Favorite Desserts!

Favorite Dessert #1: Leche Flan

Is this all-time Filipino dessert part of your list too? Chef Hasset confesses that this is on top of his list. Leche Flan, as we all know it, is a custard dessert with caramel syrup. It’s made of egg yolks, milk and sugar and is widely eaten throughout the world.
"Halayang Ube"
Photo Credits:

Favorite Dessert #2: Halayang Ube

Now this got me nodding at Chef Hasset Go. Definitely, Halayang Ube is on my list too. Halayang Ube is a kind of jam made of purple yams that were boiled altogether with milk, coconut milk, sugar and for some, vanilla. My favorite Halayang Ube are the ones that can be bought in Baguio- made by Golden Shepherd.

Favorite Dessert #3: Buriki

Wow! Too bad we can’t find a photo of this one over the internet but Chef Hasset said that this one is a native dessert in Mindanao. It’s a kind of kakanin that is shaped into a thin saucer topped with some latik or caramelized coconut. (Please, if anyone of you have a picture of this yummy native dessert, please do send our team at once. Thank you.)

Favorite Dessert #4: Bolanghoy

Photo Credits:
In our province in Batangas, we call this one balinghoy. In some areas it is also known as kamoteng kahoy. In Mindanao, Chef Hasset Go said they used to call it bolanghoy. This goody made of grated cassavas  were being steamed and topped with bukayo or sugared coconut.

Favorite Dessert #5: Nilupak

Nilupak sounds familiar but I realized me and my teammates haven’t eaten one yet. Nilupak is made of mashed saba banana mixed with grated coconut. Yum! We should be knowing where to get some of these right? Or better yet ask Chef Hasset to make some for us?

There you have them all- Chef Hasset Go’s Top 5 Favorite Desserts!

Were you as surprised- even a bit?

Chef Hasset Go may be widely known as a chef who creates mouth-watering cakes and yummy-tasting pastries, but his personal taste is very much Filipino.

I can’t wait for the time that he’ll be able to incorporate his love for native Filipino desserts into his future creations! I have a gut feel that this is going to be a great idea!

Good luck, Chef Hasset!

-Mediactiv8 Team

Monday, April 16, 2012

Free Recipe: Chocolate Whoopie Pie

3 ½ cups all purpose flour
1 ½ cups cocoa powder
2 tsp. baking powder
½ tsp. baking soda
½ tsp. salt
1 ½ cups butter
1 ½ cups sugar
2 pcs. eggs
2 tsp. vanilla
½ cup buttermilk
1 cup lukewarm water or brewed coffee

Vanilla Filling
½ cup vegetable shortening
½ cup butter
2 cups powdered sugar
3 tsp. vanilla extract
1 cup corn syrup


Chocolate Cookies
  1. Preheat oven to 375 degrees F (190 degrees C) and place oven rack in the center of the oven. Line two baking sheets with parchment paper.
  2. In a large bowl sift together the flour, cocoa powder, baking powder, baking soda and salt.
  3. In the bowl of your electric mixer, fitted with the paddle attachment (can also use a hand mixer), beat the butter and sugar until light and fluffy. Add the egg beating well. Beat in the vanilla extract. 
  4. In a small measuring cup, mix the buttermilk and coffee (or water). With the mixer on low speed, alternately add the flour mixture and buttermilk/coffee mixture, in three additions, beginning and ending with the flour. 
  5. Drop heaping tablespoons (can also use a small ice cream scoop) of the batter onto the prepared baking sheets, spacing about 2 inches (5 cm.) apart. 
  6. With moistened fingers or with the back of a spoon, smooth the tops of the cookies. Bake for about 9 - 10 minutes or until the tops of the cookies, when lightly pressed, spring back.
  7. Remove from oven and transfer to a wire rack to cool completely.

  1. Beat the shortening and butter until soft and creamy. 
  2. With the mixer on its lowest speed, gradually beat in the confectioners' sugar. Increase the speed to high, and beat until light and fluffy, about 3-5 minutes. 
  3. Then, with the mixer on low speed, beat in the vanilla extract and slowly drizzle in the corn syrup. 
  4. Continue to beat until the filling looks like soft mayonnaise.

Sunday, April 15, 2012

Chef Hasset Go at Kabuhayang Swak na Swak

Chef Hasset Go at UNTV's Bread and Butter

Free Recipe: Cashew Butterscotch Bars

½ cup butter, melted
½ cup liquid glucose
2 cups all purpose flour
1 ½ cup brown sugar
1 tsp. baking powder
½ tsp. baking soda
1 tsp. vanilla
2 pcs. eggs
2 cups cashew nuts

  1. Line and grease 9x9 square pan. Set aside.
  2. Preheat oven to 350 degrees F.
  3. Combine butter, glucose and brown sugar. Beat well.
  4. Add eggs with vanilla one at a time.
  5. Add sifted dry ingredients (all purpose flour, baking powder, baking soda).
  6. Fold in cashew nuts.
  7. Bake for 30-40 minutes until done. Cool.

Free Recipe: Ube Jackfruit Cake

1 ½ cups all purpose flour
1 ½ teaspoons baking powder
1 1/8 teaspoons baking soda
¾ teaspoon salt
2 teaspoons cinnamon
1 1/8 cups vegetable oil
3 pcs eggs
1 cup white sugar
½ cup brown sugar
2 cups, boiled, shredded pure ube

1 can condensed milk
1 cup thinly sliced langka/jackfruit
12 pcs egg yolks

2 cups whipped cream
drops of violet food color

toasted almonds

  1. Preheat oven to 350 degrees F.
  2. Line and grease 9 inch round pan. Set aside.
  3. Cake: Sift together all the dry ingredients except for sugar. Set aside.
  4. Mix together oil and sugar. Stir very well. Add eggs one at a time.
  5. Add mashed ube.
  6. Add dry ingredients. Mix until well blended. Do not overmix.
  7. Pour unto prepared pan and bake for 30-40 minutes.
  8. Filling: Combine everything in a double boiler and cook over medium heat until thick. Cool.
  9. Assemble: Divide cake into 3 portions. Fill each layer with jackfruit filling. Frost all over with whipped cream. Garnish all over with toasted almonds. Chill.

Saturday, April 14, 2012

Chef Hasset Go's Top 5 Baking Secrets

Chef Hasset Go is undoubtedly one of the youngest and one of the most locally and internally recognized chefs in the country. With his numerous awards such as the 2010 Asian Star Achiever Award for Culinary and being named as one of the Top 50 Young Entrepreneurs by Go Negosyo, we got curious. What are some of the secrets behind his success as a pastry chef?

And we’re lucky. He gave us not just one, not even two. But five simple baking tips that he would like to impart to all baking enthusiasts out there who would like to learn from him. He said that these tips are simple, but often overlooked by some.

Let's take a look at them one by one.
  1. Good mood makes good cakes. Chef Hasset Go said he starts with a good mood whenever he bakes. He reminds himself every single time that baking is his passion and what he always wanted to do. He said love is the single most important ingredient that will complete a cake or a dish. Be sure to fill everything that you do with it and your work will never go wrong!
  2. Precision and accuracy. The Sweets Master never undermines the power of precision and accuracy whenever he bakes. He said that getting the right ingredients at the right amount and cooking it within the right time frame using the right tools is what made all his cakes right.
  3. Keep it fresh! Chef Hasset Go reminded us that if we want to bake or cook something really good, we must strive hard to use only the freshest ingredients as much as possible. One of the greatest reasons of his success with MedChef is because he always work hard to deliver only the best products for his clients using only the best ingredients.
  4. Patience is a virtue. Aside from getting all the ingredients and materials right, baking also requires a great deal of patience especially when you’re starting to learn. Following the procedures correctly is the key. Also, patience is what makes us wait for our goodies before we let them out of the oven.
  5. Trust your tastebuds. Chef Hasset Go shared the importance of trusting one’s own taste bud for the simple reason that the first judge of whatever you baked or cooked is you. He also stressed the importance of taking risks sometimes- to play with herbs, spices and other ingredients in order to create something new. Never be afraid to try. Who knows? This can be your chance to be discovered as a new great chef in the making!

Saturday, April 7, 2012

MedChef: The Sweets Master's Factory

Hasset never went to college. Right after high school, he went to Manila to enroll himself at the Heny Sison Culinary School to pursue his passion for baking. During our interview with him, he recounts that his days at the culinary school was one of the most challenging but also one of the most fulfilling part of his life as a chef.

He won’t forget the time when he literally got nothing to eat nor anything to pay for his fare to the school. Ironic as it may sound, he became a hungry chef back then. But he also said that it became a great moment to experience the power God. He said that God sent him the people who eventually helped him out of the great distress that he was once in.

When we asked him what his greatest achievement is so far, he said that it’s finishing his course at the Heny Sison Culinary School. He said that it’s where everything started for him. When he graduated, he worked as a pastry chef and also accepted other jobs such as food styling and consultancy for various cafes, restaurants and shops. When he finally got enough money from his savings, he decided to put up a shop of his own.

He created MedChef.

MedChef is a small but quaint pastry shop that you will find along Mother Ignacia Avenue in Quezon City. It’s just right in front of ELJ Building within the ABS-CBN compound. He built it with his friend and business partner, Jayson Carlos, who was a medical technologist by profession but now working as a full-time entrepreneur just like him.

MedChef came from the two words: Medical Techonolgist and Chef.

Today, you won’t only find Chef Hasset’s Go’s homemade cakes and pastries at MedChef. They also join bazaars such as Mercato Centrale in BGC and Il Mercanti in Metrowalk to introduce their products to more people.

When it comes to bestsellers, Chef Hasset Go proudly declared that his clients' all-time favorite Bread Pudding Crème Brulee as well as his newly-introduced Pastry Tower were on top of the list.

Last October 2010, Chef Hasset Go received for himself and for MedChef the prestigious 2010 Asian Star Achiever Award for Culinary as well as the 2010 Outstanding Pastry and Consultancy Restaurant during the 12th Annual Asian Star Awards. He was also recently named as one of the Top 50 Young Entrepreneurs by Go Negosyo.

MedChef is located at 139 Mother Ignacia Ave., Diliman, Quezon City. You may contact them at 585-6052 or at 0917-3659415.

-Mediactiv8 Team

Friday, April 6, 2012

Chef Hasset Go: A Short Blogiography

Chef Hasset Go grew up in Oroquieta City in Misamis Occidental with his mom and two brothers. He is the middle child of three. Being a single mom, her mother had to find other ways to earn for their family aside from being an employee during daytime.

Fortunately, his mom knows how to bake. And so she was able to use this skill to supply cakes and baked goodies to canteens and offices in their hometown. And the young Hasset, she will fondly recall to us during our interview, was her right-hand assistant.

This is how the story of Chef Hasset Go, the Sweets Master, begins.

Growing up from a broken family was never easy. Hasset told us that he had to stand up on his own at a very young age. He had to sell his own creations such as brownies, pastillas and yema to his classmates and teachers just to have his allowance. But this hardship, he recounts, is what made him the successful chef and entrepreneur that he is today.

Hasset never went to college. Right after high school, he went to Manila to study at the Heny Sison Culinary School to pursue his passion for baking and cooking. This is where he met his mentors Chef Ed Quimson and Chef Jane Paredes who advised him to start a commissary first before putting up his own shop or restaurant.

When he finally got his certificate, that’s when he started to bake his own cakes and pastries and supply to coffee shops and restaurants in Quezon City. He used to do his creations in a small kitchen in a small apartment where he used to live. Time came when he can no longer cope with the growing demands for his products and that’s when he started to think of taking in a partner who will help him grown his venture.

MedChef was coined from the words Medical Technologist and Chef. His business partner, Jayson Carlos, was a medical technologist by profession. Jayson was Chef Hasset’s friend from church who also used to resell his cakes and pastries to friends and officemates. He invested PhP50,000 to Chef Hasset Go’s business and that’s how MedChef was born.

This year, 2012, MedChef is going to celebrate its second year anniversary. Since it was founded, Chef Hasset’s life never became the same again. Aside from helping his own family, he is also now an employer to 15 workers in his business. For the past few years, he was receiving prestigious awards such as the Young Achiever for Culinary by Global Excellence. Also recently, he was named as one of the Top 50 Young Entrepreneurs by Go Negosyo.

Despite the many successes he had attained, Chef Hasset Go never failed to look back. Every weekend, he will fly to Mindanao to teach aspiring bakers and pastry chefs at the Culinary Institute of Cagayan de Oro. From time to time, he will also share his story to students during career events to encourage them to pursue their passion to succeed in life. In all that he had achieved, is achieving and will achieve, Chef Hasset never fails to thank God as the source of his blessings and inspiration.

-Mediactiv8 Team

Wednesday, April 4, 2012

Welcome Message

Dear friends, bakers and countrymen,

Welcome to Chef Hasset!

This blog is an online resource of everything about Chef Hasset Go- his life as a pastry chef, entrepreneur, brand ambassador, culinary school instructor and even a bit about his personal life!

Through this blog, Chef Hasset Go would like to share his tips to everybody (baker or not, young or young-at-heart) on topics such as baking and starting one’s own business to following one’s passion and becoming a successful entrepreneur!

Join us as we discover more about this young chef from Mindanao who at the young age of 23 had already started his own business and how he triumphed over all his trials and finally become a locally and internationally recognized chef that he is now.

We hope that you enjoy your journey with us as we start our work of sending you, through this blog, inspiring stories and exciting treats- straight from the Sweets Master’s kitchen!

-Mediactiv8 Team

Saturday, March 31, 2012

Butanding Festival 2012

[Photo Credits: ]
What: Butanding Festival
When: May 14 - 20, 2012
Where: Donsol, Sorsogon
How to join: Would you like to cover at least one whole day of activities within May 14-20, 2012 during the Butanding Festival in Donsol, Sorsogon? All you need to do is to help us gather sponsorships/donations for the event and we'll take care of your transportation, accommodation and meals. To signify your interest, please send a message to Mark Joseph Delgado on his Facebook account. Click here.

To see the schedule of activities, please click here.

Email: markjosephdelgado [@] ymail [.] com
Facebook:  Sleek in the City
Twitter: @sleekinthecity
YouTube: markjosephdelgado

Wednesday, March 21, 2012

Intramuros Bloggers Challenge 2012: Winners

Buffet Dinner Plus Daily Cultural Presentation at Barbara's Restaurant in Intramuros, Manila
Blog by Cha Sy

Intramuros, within the walls of a historic city
Blog by Estan Cabigas

Photo by Sumi Go
Adjudged by Federation of Philippine Photographers Foundation

Photo by Cha Sy

Photo by Karla Mae Brazil

Wednesday, March 14, 2012

Pipolwering the "Diwa ng Pipol Power" Logo: Call for Entries

The Pipol Power Institute wishes to “pipolpower” the logo design for the Diwa ng Pipol Power recognition project.

The current logo of Pipol Power Institute
[Source:  ]

Seeking to recognize, affirm, and enable people power projects all over the Philippines, the Diwa project begins where it should: starting with a logo created by a people power devotee. The jury selecting the logo to be adopted by the Institute will also be composed of people power proponents from a number of sectors.

Below are the mechanics for proposing a logo:

1. All Filipinos and Philippines-descended citizens/residents of countries other than the Philippines may propose a logo design.

2. Each participant may submit ONLY ONE logo proposal.

3. The logo must INTERPRET AND INCLUDE the theme. Please click here to view the Diwa ng Pipol Power Concept Paper for more information.

4. The design may be done by free-hand rendered in markers, ink, pastel, watercolor, oil or acrylic, or by computer or both free-hand and computer, as long as it will be submitted in a high resolution .jpeg file. There are no restrictions on the number of colors used.

5. The logo should not carry the name or the signature of the artist.

6. The design of the logo must be certified original and/or officially submitted by the participant. Any complaints that may arise due to similarities, likeness, or comparison of the design, the participant will be responsible to prove its authenticity. Under no circumstances will the Pipol Power Institute Inc. (PPII) be held liable for fraudulent submissions.

7. Proponent must fill out an online application form disclosing the artist’s full name, contact details, and the rationale for the logo proposal. This online application form shall be made available through the Pipol Power Institute’s Facebook page or accessed HERE:

8. Entries will be accepted from March 12 to 31, 2012. Logo entries should be submitted in digital form (.jpg file). File resolution should be 300dpi and file size should be no greater than 3MB.

9. The logo proposal that will be adopted by the Diwa will be that which:


      b. Captures the idea of courageously and independently taking a stand to uplift life          for a Filipino community

      c. Will not need any explanation to understand

              i. Projects the force of multitudes

              ii. Projects creative expression of socio-political change

10. The logo to be adopted as official by the Diwa project will be announced on April 9, 2012. The successful proponent will be informed through email or will be called by the PPI Staff, and shall receive a cash prize of Php15,000.00 plus a plaque of recognition. Other publicity efforts may also be undertaken by the PPII.

11. PPII has the right to use any or all of the selected logo design(s) in all print, digital, video, and other media, including but not exclusively in brochures, leaflets, posters, YouTube, Facebook, Twitter, and so forth. The name of the designer(s) shall be duly acknowledged.

12. All proposed logo designs shall be considered the property of PPII, which will nonetheless use these other designs only with permission of the designer(s).

For further inquiries, you may call (02) 433-87-88 or e-mail
and look for Niña Terol-Zialcita, PPI Executive Director.

To know more about Pipol Power Institute, you may view this online document.

To read about the Pipol Power Institute's Kainan sa Binalot where the Pipolpowering the "Diwa ng People Power" Logo was launched, please click here.

To re-blog this full blog post, please copy the HTML below.

Pipol Power Institute's Kainan sa Binalot + Binalot Restaurant's Advocacy

The venue was Binalot Restaurant - Madison Branch in Mandaluyong City. 2:00pm of March 12, 2012. I have finally met some of the people behind Pipol Power Institute, a non-profit organization established to "channel the voices and actions of the humblest of citizens" and "dedicated to the full realization of People Power in the national life and in the international arena".

I myself was curious at first about the meaning behind this vision of PPI. So when I got an invitation from Ms. Niña Terol-Zialcita, I never hesitated to take a day off from work to know more about the organization. And that day proved to be more enriching and fun than how I imagined to be.

The gathering was started by a short prayer to the Almighty Father, led by Mr. Marvin Sipin of PPI.    
This is Ms. Joy Fabian of the Marketing Department of Binalot Restaurant. I'd say I really enjoyed her whole talk about the restaurant and their advocacy works. It's not everyday that we hear about restaurants making social responsibility and sustainability as integral parts of their businesses. One of those restaurants is Binalot.
The vision statement of Binalot is simple-minded, straightforward and near the hearts of the Filipinos. Binalot in itself is truly Filipino. I know for a fact that "binalots" (English: wrapped) are packed meals of the Filipinos (especially of the farmers) a long long time ago when tupperwares weren't invented yet. Filipina wives used to wrap the meals of their working husbands using banana leaves. During gatherings, Filipinos will gather around the table and eat using their bare hands with banana leaves as plates. Unlike plates, banana leaves have no divisions. There is so much oneness and unity among the Filipinos back then.
Value for Money Filipino Meals + Banana Leaves = Binalot's Success USP

What makes Binalot a stand out among the other Filipino fastfood chains is the way that it stayed true to its proposition of being a Filipino brand. We know that not too many Filipino restaurants will consider including banana leaves as part of their formulas right away, but Binalot courageously ventured to using this gift from nature to differentiate itself from the other Filipino restaurants.

Not only that, it even ran the extra mile by looking for mutually-beneficial opportunities with rural communities from where their important raw material (banana leaves) maybe sourced from. While they ensured a stable supply of banana leaves as an important raw material for their business, they also ensured that local farmers from the communities whom they are working with were also self-sustaining.
Here is the picture of the Binalot meal I had during that day. Can you imagine how fresh it looked and smelled that day- all because of the effect of the banana leaves where it is wrapped in? Absolutely yummy!

During Ms. Joy's presentation, she explained that the Binalot All Time Pinoy-vorite Meals were creatively named inspired by the fun-loving nature and humor of the Filipinos. Vivo Tocino! Sinigang with a Bang! Pork Bongga Longganisa! Tapa Rap Sarap! Sisig na Makisig! Bistek Walastik! The coined names for the meals made it all the more easy to remember- and fun to order at the counter!

Among the many communities that Binalot is helping through their Dahon Program is a community in Zambales. Because of this project, they were able to help 20 families become self-sustaining.

Dahon means Dangal at Hanapbuhay para sa Nayon.

Indeed, Binalot became instrumental in helping a lot of communities in the Philippines become sustainable- and the dignities and hopes of the people living within it restored and uplifted.

Because of the success of the Dahon Program, it became a business in itself. Through the Dahon Program, Binalot has now became a supplier of banana leaves to other business such as BibingKinitan!, Bacolod Chicken Inasal and Tita Lynn's.

Binalot also reaped recognition from international award-giving bodies conferring awards for model business and environmental sustainability.

After Ms. Joy's presentation, we did a little ice breaker to relax us, the participants. After introducing ourselves, we played a game- a very Filipino game. The all-time favorite Pinoy Henyo!
Ms. Mae Paner of Juana Change and her teammate won the game! She got a book from Kaya Natin Movement.
Ms. Nines took the floor and then slowly by slowly she revealed the things that I need to know about PPI.

Ms. Nines took us to the two flagship initiatives of PPI namely, Reimagine: Pilipinas Bukas and Diwa ng People Power.

Reimagine is a collective visioning exercise of gutsy and imaginative Filipinos that articulates a Philippines twenty-five years hence- a gathering made distinct by the convenors' use of a cultural lens in considering key political and economic problems that need to be addressed if the nation's future well-being is to be assured.

On the other hand, Diwa ng People Power is an annual event that aims to highlight and celebrate outstanding examples of empowered democracy, enlightened citizen participation, and sustainable changemaking in communities around the Philippines. Inspired by the spirit of EDSA One, Diwa ng Pipol Power hopes to inspire more Filipinos to amplify their individual and collective voices, and to use the power of engaged, collective action to create solutions that address their own urgent needs.

[Source: About the Pipol Power Institute]

After going through the profile of the organization and its two flagship initiatives, Ms. Nines led us to the highlight of the gathering: the call for entries for the Pipolpowering the "Diwa ng Pipol Power" Logo. To know more about this call, please click here. To register for the call,  please click here.

I also dedicated a full blog post about the Pipolpowering the "Diwa ng Pipol Power" Logo Call for Entries, please click here.
The event was a success! During the event, I've realized that a lot of Filipinos actually wanted to help and offer their time and resources for the betterment of the country. Indeed, the spirit of People Power lives on!

Special thanks to Ms. Niña Terol-Zialcita inviting me to this very fruitful event.

Sunday, March 11, 2012

Greatness starts at home

My parents were the earliest witnesses of my insatiable thirst for blogging and social networking. I had been blogging since 2005 and I even used to blog at Tabulas back then. I also used to be online in Multiply and Yahoo! Messenger every day, especially during summer, chatting and having fun with my friends. My mom is usually the last person to go to bed (after finishing the chores) and usually is the first person to rise in the morning to prepare for breakfast. And in both instances every day during summer, she can’t fathom how I manage not to get any sleep at all and how I can stay wide awake in front of my laptop from dusk till’ dawn.

“Di ka ba natutulog?” she used to ask me every time she catches me in the morning clicking and typing in front of my laptop. I used to provide her a lot of explanations such as, “Ma, I’m nocturnal.”, “Ma, it’s summer. I have so much reserved energy.”, “Ma, this blog post can’t wait for tomorrow. This has to be posted already otherwise I’ll lose it.”

Despite my parents’s little worries about me having too much online activities and less relationship with my bed, I am so glad that they never planned, not even once, to have our internet subscription at home cut. In fact, they even bought me and siblings one of the early versions of Globe Broadband Tattoo which I am still using until now whenever I need internet outdoors.

My old but still very reliable Globe Tattoo Broadband had always been with me especially during my travels. It had been the partner of my laptop for the longest time. I use this for blogging and connecting to my social networks.  
My greatest moment of achievement started last year, 2011, when I was lucky enough to be picked to attend the online classes in the Ateneo-DigitalFilipino Certified Blog and Social Media Entrepreneur Program  (CBSMEP) for FREE! I won this from a writing contest wherein I needed to answer the question, Why do I want to become a Blog and Social Media Entrepreneur?

My greatest moment!

Last February 2012, I created a blog activation campaign called Intramuros Bloggers Challenge 2012. My objective is to promote tourism in Intramuros, the Walled City of the Philippines, through blog and social media. The idea is to let the bloggers experience Intramuros through (a) food- during a free dinner at Barbara’s Restaurant, the only restaurant in the Philippines that holds daily cultural presentations; and through (b) travel- during a one-day walking tour with top-caliber tour guiding groups in Intramuros such as Celdran Tours, Castillan Tours and Mabuhay Guides.

This photo was taken during my briefing with the bloggers before the walking tour inside the exclusive Club Intramuros. This project was supported by the Department of Tourism and by various private organizations. To know more about Intramuros Bloggers Challenge, you may click here.   
It was none other than Ms. Janette Toral, an internet marketing guru in the Philippines, who selected my work from among the many entries that participated in the writing contest. And to top it all off, she, herself, became my mentor for the nine-week intensive training in blog and social media entrepreneurship certification.

I am thankful for this program. Because of this, I am now starting to learn how to earn from a hobby that I only used to enjoy doing at home- seven years ago. I am thankful for my parents too for being an inspiration for me to continue doing what I love to do, for reading my blog from time to time (my biggest fans) and also for giving me and my siblings the great gift of being “connected” with the world- through the world wide web.

The coolest parents!

This photo was taken during the summer of 2011 in the beautiful island of Boracay. Actually, my parents are heavy users of internet too. My father had been working in Mexico for a couple of years now and he only returns to the Philippines once a year- during summer. The only way for my parents to stay in touch with each other is through Facebook and Skype. Thanks to the power of the internet! My dad seems to be closer- even though he's miles apart from us.
I am now only less than two weeks away from attaining my dream of becoming a Certified Blog and Social Media Entrepreneur. I know this is just the beginning of my journey towards achieving more accomplishments in the future. I wish more and more parents will be able to realize the great gift that they can give their sons and daughters by just merely giving them the advantage of staying connected, at the comforts of their home, with the bigger world that is out there- the internet.

Greatness starts at home.

Part of the perks of being a blogger and a social media entrepreneur is meeting famous celebrities and notable personalities during "work". Posing with me is Carlos Celdran during the first premiere of his disco-themed play entitled "Livin' La Imelda Loca" last February 7, 2011 at Silverlens Lab where I was invited as a blogger.

Carlos also sponsored my blog activation campaign for the Walled City, Intramuros Bloggers Challenge 2012.

[Source:  ]
About the Author
Mark Joseph Delgado is a Certified Blog and Social Media Entrepreneur in the making. He maintains three blogs namely,, and under his online marketing company called Think Marketing Group. He is madly in love with Thai dishes and loves to cook pancakes.

Wednesday, March 7, 2012

Pipol Power Institute

Pipol Power Institute is reserving two slots for anyone from BLOGGERS 4 In order to register, please input your full name, blog URL and email address at the comment box below. The two bloggers shall be notified through this blog post and via email.

The Pipol Power Institute (PPI) is a non-profit organization dedicated to the full realization of People Power in the national life and in the international arena. It endeavors to channel the voices and actions of the humblest of citizens. Seeking to programmatically understand what these voices and actions are expressing to the leadership of the land, the PPI takes up the task of safeguarding and circulating the peoples’ narratives, ensuring that the spirit of People Power remains alive in communities around the Philippines through a multiplicity of means.

CHAIRMAN: Jim Paredes
PRESIDENT: Garth Noel Tolentino
TREASURER: Ruby G. Alcantara

Ruby G. Alcantara
Kay S. Bunagan
Steven T. Cua
Ma. Theresa C. Lorenz
Esther M. Pacheco
Mae P. Paner
Jim Paredes
Garth Noel Tolentino
Marian Pastor Roces

Tuesday, March 6, 2012

Digital Technology for Social Change in Baguio City (British Council)

We traveled all the way to Baguio from Manila to catch the Digital Technology for Social Change seminar by the British Council Philippines. It was the fourth leg- one among the five legs to be implemented in various key cities in the Philippines such as Manila, Davao, Bacolod, Baguio and Naga. It was a day full of fun learning and realizations on how we, the youth, can create impact in a society where people are brought closer to each other by technology. In simple words, how can we make a difference in our own communities now that almost everybody's blogging and using Facebook?

As a blogger and as a student of life, I couldn't dare miss this wonderful opportunity to discover what more can social media do, apart from being an effective marketing tool in use today and also as a source of income for many bloggers and social media entrepreneurs who refused to be tied down to ordinary desk jobs.

Indeed, it was about taking digital technology and social media marketing to the next level! I am thankful for the British Council Philippines for creating such an amazing project. I hope that in the future, they'll be able to reach out to more people (bloggers and social media practitioners should experience this too) and get everybody really participating in advancing social responsibility in the country. 
Our first speaker was Mr. Jay Salazar, Managing Director of ProPinoy.Net. Mr. Jay formed ProPinoy in 2010 as a political awareness tool for Filipinos in making their electoral choices. Afterwards, the site reinvented itself to take Filipino online patriotism a step further. On top of bringing political developments to light, ProPinoy aims to work toward civil engagement, social and environmental awareness as well as local tourism and industry promotion.
Our second speaker was Ms. Micheline Rama, Creative and Strategic Planning Director of Dakila Philippine Collective for Modern Heroism. She specializes in digital media and advertising. Her organization, Dakila, is the group behind the projects such as Active Vista, a biennial human rights film; Digibak, digital advocacy training seminars and Tik Tok, a climate action campaign. Prior to turning to advocacy work full-time, she conceptualized and produced digital-led campaigns that won international awards for creativity, effectivity and innovation. These projects ranged from a global digital-led 360 campaign, social media-based brand advocacy building, viral video marketing, applications, blogger promotions and new media innovations.   
Our third speaker was Ms. Niña Terol-Zialcita. Ms. Niña describes herself as a “communicator, connector, idea curator, and changemaker.” Aside from being a co-founder of Writer’s Block Philippines, she was formerly editor-in-chief of asianTraveler, the Philippines’ longest-running travel magazine, and is currently President and Deputy Editor of, winner of the 2010 Philippine Blog Awards for the Society, History, and Politics category. In 2010, she had a “grand slam” year in the speaking circuit after having been invited to speak at all three of Manila’s most-coveted events, Ignite Manila, Pecha Kucha Night, and TEDxManila. In 2011, she was recognized as a finalist in the first-ever Tatt Awards (“The Advocate” category) for her advocacy platform, Changemakers Philippines.
Our fourth speaker was Mr. JP Alipio, Executive Director of Cordillera Conservation Trust (CCT). Mr. JP is a National Geographic Young Explorer recognized for his research in the Environment and Culture of the Cordillera Region. His organization, CCT, is an organization that seeks to provide relevant practical and sustainable solutions to environmental problems arising in the Cordillera region. CCT managed to incorporate social media in their forest-building activities most especially in the recent Occupy Baguio, an event that gathered concerned citizens all over Luzon about the uprooting of thousands of trees to build commercial infrastructures. JP is also a correspondent of Rappler, an independent citizen news site online.

After the four resource speakers, we heard from the five Global Changemakers of the British Council who were present during the event. From left to right is Mr. Dwight Ronan, Mr. Joseph Mansilla and Ms. Jecel Censoro.
The other two Global Changemakers were Mr. Ponce Samaniego and Ms. Anna Oposa.
Here is one of the many insightful and interesting slides presented during the seminar. This was created by Ms. Micheline Rama. As a Marketing professional, it is so nice to have a sort of a review of my Integrated Marketing Communication classes in an advocacy seminar setting. Indeed, to communicate an idea effectively, one may use the story-telling technique and mirror real-life behaviors from the target market who you are talking with. Find a compelling detail that can communicate the whole story that is based from a equally compelling insight. A classic example of this is the successful "Langhap Sarap" campaign by Jollibee which mirrored a real-life behavior of the Filipinos while eating- Filipinos used to smell their food before they take the first bite.

That's how the "Langhap Sarap" campaign was brought to the world. Pretty amazing huh?
Passion + Strategy that is based on Insight will result to Effectiveness and Success.

I sometimes call this Directed Creativity and I got this term from one of my classes in MarkProf.
This is a really cool illustration of the kind of responses that marketers would like to obtain from their target market.
This slide was created by Ms. Niña Terol-Zialcita. I am really thankful that she shared this slide to us especially to me who had just founded a group of bloggers and social media marketing practitioners who would like to harness the power of social media for social responsibility. Because of this slide, I realized that I should not be limited to just writing about and sharing my thoughts online when trying to create a positive impact for the world. I realized I must be able to really go "out there" and work with real people in real situations in order to bring forth real positive change.
The Alphabet of Change. Thanks to Ms. Niña Terol-Zialcita for this slide.
Aside from the overflowing insights and knowledge I gained from the seminar, the British Council also served us really awesome lunch meals and snacks that day. Yummy!
After the seminar, we took a group a picture with the Global Changemakers as well as with the other participants from Saint Louis University and other universities in Baguio.
I am very proud of this certificate! I hope I can attend more advocacy seminars like this in the future.

Thanks to the British Council for organizing this event and to Saint Louis University in Baguio City for allowing us to use their school as our venue for this event.

[Speaker Profiles were from the British Council Philippines.]