Wednesday, June 29, 2011

Artistry's Anti-Wrinkle Firming Serum Launch

Last June 28, 2011, Artistry launched the newest addition to their intensive skincare line called Anti-Wrinkle Firming Serum. The launch was held at the Makati Shangri-La Hotel and was attended jampacked by the Amway IBOs (distributors), Amway Senior Management Team and staffs, media, guests and Ms. Maggie Pepoy, Artistry's Senior Brand Manager from the Amway Headquarters in Michigan, USA.


Here is a how the actual venue looked like before the event started. The whole event was dominated by the color turquoise-to-cerulean- the color for the new brand.


It was elegant!


And yes, you can never go wrong with any Amway event. There will always be a treat for everyone. Did I say the event was held at Makati Shangri-La Hotel? These pica-pica's tasted really great!


Here are the pictures of the 6 IBOs who were fortunate to be chosen to undergo the 4-Week Test using the new product. In other words, they were the first persons in the Philippines to have experienced the effects of the new product and then testified for the power of the new Anti-Wrinkle Firming Serum.


Mr. Ador Bonquin, Amway Philippines Country Manager welcomed everyone warmly to the event.


Wearing an elegant gown and the host of the night was Ms. Issa Litton, sister of Ms. Chesca Litton. She was lively and quirky the whole night!


Ms. Maggie Pepoy flew all the way from the United States to introduce to the Philippine market her new "baby". She is the Senior Brand Manager for Global Skincare in Alticor, Amway's mother company. She explained the inspiration for creating, the benefits and the Unique Selling Proposition of the new product. She emphasized on the 5 active components of the new Anti-Wrinkle Firming Serum- Retinol, Peptides, Vitamin C, Targeting Complex and Soothing Extracts.

The Targeting Complex, a patented ingredient by Artistry, is what sets this new product apart from the competition. The Targeting Complex specifically addresses the sensitivity problems of some skin that causes redness and irritation when applied with Retinol. She spoke like a scientist back there. She was amazing!


And then after a wonderful video presentation of what happened "before" the 4-Week Test, the women of Artsitry, the 6 selected Amway IBOs, were invited on the stage with Ms. Issa Litton for an on-the-spot interview.


Ms. Suzanne Comagon, Amway Philippines Senior Manager for Corporate Services and ADC Operations, picked the five lucky winners of the new Anti-Wrinkle Firming Serum!


The event was formally put on an end by Ms. Leni Olmedo, Amway Philippines Director for Marketing and Business Relations. With lively spirit, she thanked everyone who came including the Amway staffs and the events management team, Digicon Wizards, who made this event possible.

Congratulations Amway Philippines!

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