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Thursday, February 16, 2012

Sole Service Spring/Summer 2012

Inspired by international street style and the outdoors, Sole Service found its niche as a unique source of footwear for Manila’s hip and trendy. Sole Service reinvents classic pieces and creates a wide variety of designs with fresh and modern shapes, fit and feel.


Sole Service Manila recently released its S/S 2012 dual campaign featuring back to back day and night theme.



The men’s collection composed mostly of boots in different styles varying from rugged to sleek street.


The women’s collection, on the other hand, was more on the subtle and sweet styles of oxford in available in varied color combinations.


In line with the campaign, Sole Service is also releasing its first ever S/S 2012 motion editorial that will be released in three separate installations.


Sole Service’s S/S 2012 lookbook will be also be released, and can be viewed at www.soleservice.com.ph


Aside from their back to back day and night campaign, Sole Service will also be appearing in the London Fashion Week this February. Designer Jerome Lorico has collaborated with Sole Service and will release a separate collection during his show in the London Fashion week. The team will be composed of Designer Jerome Lorico, Top Photographer Doc Marlon Pecjo, Fashion Stylist Patrick Galang, Model Terence Lloyd, and Sole Service Owners Aren Pe and Eleanor Ong. The team is set to leave this February 13. Jerome is the first ever Filipino to be invited by the British Fashion Council to the London Fashion Week. Stay tuned as they will give out updates live from London!

Credits:
Photography by Joseph Pascual
Video by Judd Figuerres
Styling by Anna Canlas
Location Manager Thysz Estrada
MUA Kim Alcoreza
Models: Alyssa Lapid, Lexi Gancayco, Charlie Sutcliffe and Jason Santos

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